The word Bespoke has evolved from the verb meaning "to speak for something" with its contemporary usage as an adjective that has changed from describing the first specially made outfit and shoe, and then, for anything assigned to a specific specification (modified or adapted to the habits, tastes, or use of individual buyers), and ultimately to a marketing and branding concept that generally implies exclusivity and appeal to arrogance.
Video Bespoke
Origin
Bespoke is derived from the verb bespeak , which means "to speak for something". The specific meaning of the verb form was first quoted from 1583 and given in the Oxford English Dictionary : "to speak for, organize, engage beforehand: to 'order' (goods)". The adjective "bespoken" means "ordered, assigned, arranged for" and first quoted from 1607.
According to Collins' Maps Bespoke
History
The Bespoke is best known for its "centuries-old relationship" with specially made outfits, but the Oxford English Dictionary also connects the word with shoemaking in the mid-1800s. Although now used as an adjective, it was originally used as a past participle of bespeak . According to a spokesperson for Collins Dictionary , it then becomes meaning to discuss , and then to an adjective that describes something discussed earlier , how attributed to custom made clothing. The word was used as an adjective in Madame Charlotte Charke's Narration of Life, an autobiography of 1755 actress Charlotte Charke, referring to The Beaux 'Stratagem as "a bespoke game". After that, adjectives are generally associated with man-made clothing.
Before around the 19th century, most clothing was made to measure, or bespoke, whether made by tailors or professional tailors, or as often as at home. The same goes for many other items. With the advent of the ready-made clothing industry, bespoke being severely limited to the top end of the market, and now usually much more expensive, at least in developed countries.
At a certain point after that, the word bespoke comes to be applied to more than just sewing, though it's unclear exactly when. Mark-Evan Blackman of the Institute of Fashion Technology in New York told the Wall Street Journal in 2012 that "bespoke proliferation may be related to the young Hollywood type lured by special clothing about a decade ago". The Wall Street Journal article says that "puritan language" is unhappy, while the suit maker says the word is a "bastard".
Contemporary usage
In 1990, American author William Safire, questioned in the New York Times article what has become "a habit, a word that fades from our fashion vocabulary in a British snowstorm". In a play of words, he writes about the arrogant charm of the word: "To be an appropriate trend, tell me about a bespoke adjustment." Gentlemen's Quarterly Magazine writes that the word is "getting popular", which means "opposite of". In its contemporary usage, it shows exclusivity, and is used as an aid in marketing and branding. The 2014 India Today article describes bespoke as an emerging brand trend that marketers need to keep.
The 2001 Google search on "Bespoke and software" generated 50,000 clicks, many not in the UK or the US. The New York Times quoted an Indian technology director as saying "global communications boom" contributed to the "superset of English vocabulary"; other business writers explain that software companies in India are accustomed to customizing their language depending on the client, so switching between pre-ordered software and custom software is equivalent to switching between < i> lift and lift or queue and line . In 2008, the term was more often used to describe software, databases, and computer applications than clothing, shirts or shoes.
The BBC News Magazine wrote in 2008 that the word is increasingly being used to describe things other than websites, clothing and shoes - such as cars and furniture. Some examples of word usage are:
- bespoke drugs (a move to better tailor care to each patient),
- portfolio of orders (investment tool),
- bespoke shoes (shoes made to match customer specifications),
- custom order software (software written for customer-specific needs), and
- sewing early (men's clothing made for individual customer measurements).
Deborah Tannen, a Georgetown University professor of linguistics, told the New York Times that "Americans associate it with the English upper class," adding that the word for Americans taps into our "individualism." We want it to be specially made. even when it comes to salad bars. "As of 2012, there are 39 applications using the Bespoke term in the US Patent and Trademark Office, with half of what has been submitted in just 18 months. The Wall Street Journal says that the term began breeding in companies and among investors a few years before that. A writer at The Independent says that consumers no longer want to "follow Jones", but want to set themselves apart, saying that the bespoke drive is anti-tradition, and about the desire to be different than identify collectively with others.
Newsweek describes the word as "deeply distorted, harassed and otherwise crumbling meaningless", saying that anything can now be labeled "bespoke". The same author Newsweek uses the word as a verb to describe the ordering of a pair of specially made glasses ("bespeak a pair of glasses"). A bespoke French shirt maker is said to offer 400 whites, to satisfy vendor-customer relations and the desire for custom-made items. The New York Times devotes articles to ordering cocktails, which they describe as "something that is designed in place for the right specifications and sometimes typical customers". In another article, the NYT describes a bespoke perfume with "a personalized world to an entirely new level".
The 2016 New York Times article describes a satirical video of reserved water and says:
"The word B has become an increasingly common brand temptation used by interior design firms, publishers, surgeons and pornographers.There are bespoke wines, bespoke software, bespoke holidays, bespoke barber shop, bespoke insurance plans, bespoke yoga, bespoke tattoos, even bespoke medical implants. "
The controversy of English tailors
UK Savile Row Bespoke Association has requirements for garments to use the term bespoke , but the requirements are not followed by some manufacturers. In 2008, the UK Advertising Standards Agency permitted a company, Sartoriani, to use the word bespoke to describe his clothing, causing controversy with The Savile Row tailor who used the term to describe custom-made, hand-made clothes.
Related terms
- Synonyms include "custom-made" and "made to order"
- Antonim includes "off-the-shelf" and "ready-to-wear"
- See also: made to measure, bulk customization
- The term "modding" slang is different but somewhat related; refers to the personalization of items after creation
References
Source of the article : Wikipedia
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